Welcome to Guides Secret

These are the very finest lures, developed by professional Captain Frank Crescitelli and his team of captains and local “sharpies.” After guiding thousands of clients to tens of thousands of fish, they know what works, and now, so do you.


"Dedicated to Conservation Guides Choice Tackle is dedicated to developing conservation-minded gear and practices, and has pledged 5% of pre-tax sales to conservation."


Captain Frank with Hall of Famer Wade Boggs



The new Shore Catch Series lures are here as a result of a design partnership with Capt. Gene Quigley and Shell E. Caris of Shore Catch Guide Service. The Shore Catch Series represent their “don’t leave home without em” plugs.

Shell E. with 42lb Striper Released on New Poppa Pencil